D
DAVID
DINENNA
Dynamic and visionary UX executive with over 25 years of measurable results in building and leading high-performance UX research, strategy, and design programs for industry leaders like eBay, Fanatics, Bob’s Discount Furniture, CitiBank, VOYA, Microsoft, Unisys, NFL and ESPN.
Methodology
Here are some key focal areas that I ensure are always part of a healthy and profitable UX organization
UX
Metrics
Design
Thinking
Lean
UX
Continuous
Improvement
Product baselines and competitor benchmarks across the PDLC. Qualitative and quantitative insights to influence product enhancements and roadmaps. Success measurements using data driven insights and UX ROI calculations.
Collaboration and iterative design is essential to understand the needs of product users and to achieve key enterprise performance indicators. Phases include empathize, define, ideate, prototype, test and execute.
Effective process is needed to ensure milestones are met with high-end quality output. Lean UX compliments the agile development framework using a sprint 0 approach during discovery as well as utilizing UX metrics and Design Thinking.
Along with continually influencing product enhancements and roadmaps, web intercepting is an effective approach to capture ongoing VoC insights as well as continued measurements of success for product maturity.
D
My primary goals are to increase UX awareness across the enterprise, establish UX core competencies and grow product profitability. UX maturity levels are highest when business leaders are investing in the UX program and when consumer-centricity is at the forefront of how the enterprise thinks, operates and innovates. With degrees in psychology, as well as product design, my passion is to always understand the behavioral and attitudinal perspectives of the digital user and how that aligns with critical business strategy.
Portfolio
I've built and led UX organizations in many sectors including retail ecommerce, healthcare, banking, wealth management, technology and more
Individual & team awards
It's always great to be recognized not just as an individual but as a team with common goals!